Web Content Manager

Job Description

At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact. Our vision is to help everyone realize the life they imagine through learning. We are committed to bravery, decency, and imagination in everything we do. Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape. We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions. We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Purpose:
We are seeking an experienced Web Content Manager to join our team, responsible for overseeing the creation, management and optimization of web content to enhance our online presence and drive engagement. This role requires a strategic thinker with a strong understanding of SEO, content strategy and digital marketing trends.
Key responsibilities:

Work with central and local teams to transform their vision into a reality.
Ensure timely publication and consistency across all web platforms.
Implement SEO best practices to improve organic search rankings and drive traffic to the website.
Ensure that all web content is user-centric, accessible and optimized for a seamless user experience across devices.
Ensure brand guidelines and tone of voice are followed.
Use insights and latest trends to inform content strategy.

Required skills and experience:

Minimum of 5 years of experience in web content management.
Strong understanding of SEO and web analytics tools (e.g. Google Analytics, SEMrush, Ahrefs).
Excellent copy-editing and proofreading skills.
Ability to manage multiple projects and meet deadlines.
Knowledge of web design and accessibility principles.
Familiarity with CRO principles and tools (e.g., VWO, Optimizely).

Diversity, Equity & Inclusion 
We’re committed to equity and opportunity, so that all learners can realise the life they imagine and see themselves in our services and products. We believe learning is a powerful force for change and that diversity, equity and inclusion are fundamental to who we are. We’re committed to addressing all forms of systematic racism, discrimination and inequality in everything we do. We also believe in giving everyone in the company the chance to help shape a more inclusive culture, in which everyone feels a sense of belonging and in which everyone acts with integrity day-in, day-out.
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.  We are a Stonewall Gold and Top 20 LGBT+ inclusive employer, Investors in People Gold, Race Charter signatory, Disability Confident employer and Working Mums Top Employer.