Sr. Product Marketing Manager

Job Description

Are you an agile product marketer who thrives on moving fast and making a real difference? In this role, you’ll be the voice of the customer, bringing nonprofit needs and insights to the forefront of our product strategy and go-to-market initiatives. We’re looking for a strategic thinker who can transition from high-level planning to hands-on execution. If you thrive in a fast-paced environment and are excited about shaping the future of fundraising, we want to hear from you!
We want to hear from you if you have…

Deep understanding of product marketing, customer behavior, and market trends
Creative problem-solving ability, research, synthesis, and analytical skills
Strong skills in positioning with a customer-first mindset
Collaborative approach with a track record of working well with various functional groups and levels

Responsibilities:

Positioning & messaging: Develop differentiated positioning and messaging that resonates deeply with our nonprofit audience.
Go-to-market strategy: Lead go-to-market planning and execution, including launch briefs, messaging documents, and coordination across teams (product, marketing, sales, customer success, and support) in an environment with rapid launch cycles.
Customer feedback loop: Leverage insights from across the organization to influence product roadmap, positioning, and messaging.
ICP and personas: Refine ICP, personas, and customer journeys, helping define clear customer segments to guide marketing campaigns.
Bring the team together: Foster cross-functional collaboration to ensure smooth launches.

Requirements:

5+ years of experience in product marketing at a startup and/or SaaS environment
Proven experience launching new products with a fully integrated GTM plan and execution
Self-starter with the ability to work independently and as part of a collaborative team

There is also an annual bonus and an equity component.
Benefits:
Remote Work: Work from anywhere in the United States.
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer access to a retirement planning account for all employees.
Vacation and Holiday: Take up to 15 days of paid vacation time per year plus additional days per year with the company. We also take off all 10+ Federal Holidays and provide 2 floating holidays.
Parental Leave: We offer 12 weeks paid parental leave for both primary and secondary caregivers.
Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you’re doing and the company you work for.