Product Marketing Manager

Job Description

The Product Marketing Manager will be a critical link between marketing, sales, product, and customer success teams. They will be a pivotal contributor to the PatientIQ brand and product messaging, helping to develop the voice of PatientIQ continually. The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.
ROLE RESPONSIBILITIES:

Work closely with the product team and cross-functionally on go-to-market strategy. Be responsible for downstream marketing elements, including the packaging and positioning of PatientIQ’s solutions
Lead product messaging and positioning and craft the overall story with product management that is both relevant, compelling, and differentiating in the market
Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation
Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement
Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral
Conduct competitive analysis and identify critical differentiators and new opportunities. Maintain up-to-date competitive information for commercial team
Develop and maintain product education and training

Requirements:

3-5+ years of Product Marketing experience in B2B healthcare or health technology
Experience in product branding, messaging, positioning, targeting, and product launches
Experience in building go-to-market strategy & outbound marketing
Experience marketing SaaS or other subscription-based products
A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans
Excellent written and verbal communication skills
Successfully collaborating with cross-functional teams

Benefits:

 Great Benefits: Competitive health, dental, and vision insurance, plus additional perks like 401K.
 Mission-Driven: Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives.
 Idea Meritocracy: We value and implement great ideas, no matter where they come from.
 Flexible Time Off: We trust our team to take the time they need, whenever necessary.
 World-Class Team: Join an industry-leading team that values collaboration and excellence.
 Fast Growing: Be part of a rapidly expanding company that is making a significant impact in the healthcare industry.