Manager, Digital Marketing

Job Description

CrossFit is looking to hire a Manager, Digital Marketing to join our Marketing team. You will play a pivotal role in shaping and executing CrossFit’s digital initiatives. This position requires a blend of strategic thinking, technical expertise, and hands-on execution to drive impactful outcomes. The ideal candidate will be a visionary leader who can develop and implement digital strategies that align with our business objectives while also rolling up their sleeves to actively participate in execution. This role requires a seasoned digital marketer with a proven track record in planning and implementing successful omnichannel campaigns.
RESPONSIBILITIES:
Email Marketing:

Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include general setup, QA, managing email lists, segmenting audiences, a/b testing, analyzing results, and optimizing performance.
Collaborate cross-functionally to continuously improve lifecycle marketing strategies and the customer journey.
Generate reports to track business KPIs and inform strategic decisions.

Digital Strategy Development:

Formulate and execute comprehensive digital marketing strategies aligned with business objectives.
Stay informed about industry trends, emerging technologies, and digital marketing best practices.
Develop and maintain a deep understanding of consumer behaviors and the CrossFit brand and ensure the digital experience meets customer needs

Campaign Planning and Execution:

Plan and execute digital campaigns across various channels, including but not limited to the website, email, SMS, SEO, social media, paid media, and the CrossFit app.
Collaborate with cross-functional teams to ensure seamless execution of campaigns.

Content Strategy and Creation:

Develop and oversee the content strategy for digital channels (email & app), ensuring alignment with brand messaging and campaign goals.
Collaborate with content creators to produce high-quality and engaging digital content.

Website Operations & CRO:

Work in collaboration with Director of Growth Marketing to optimize website content and structure for search engines (SEO)
Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.
Use data to apply insights on customer journey and inform site updates
Continuously look for ways to optimize conversion and customer experience.

Paid Media:

Collaborate with Director of Growth Marketing on optimizing paid marketing campaigns for maximum ROI.

Collaboration with Stakeholders:

Collaborate with internal teams, including sales, product, social, and customer service, to align digital marketing efforts with overall business goals.
Foster strong cross-functional collaboration for successful campaign execution.

KNOWLEDGE AND SKILL:

Proficient in email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact, etc.) and marketing automation tools.
Proven leadership, ability to establish and maintain a positive work culture among a team, and ability to communicate effectively to both large and small workgroups.
Strong understanding of email marketing principles, automation, segmentation, and testing methodologies.
Excellent copywriting skills with the ability to craft compelling and persuasive email content.
Analytical mindset with the ability to interpret data and generate actionable insights.
Familiarity with regulations and best practices related to email marketing compliance.
The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team.

EDUCATION/EXPERIENCE:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Previous experience (3+ years) in email marketing, preferably within the health and fitness industry.

 WHAT WE OFFER:

Rich Medical, Dental, and Vision plans
Unlimited Paid Time Off––empowering you to unplug whenever and however you need to
Flexible spending account and 401(k) with employer matching at 5%
CrossFit Gym Membership Reimbursement
CrossFit Courses Benefit
Partnership Perks