
Sr. Director, Account-Based Marketing
Company: Reify Health
Published on: January 27, 2025, 5:12 am UTC
Location: USA
Industry: Marketing & Sales
Type: full-time
Job Description
We are seeking a Senior Director of Account-Based Marketing, to own go-to-market, demand generation, and lifecycle and upsell strategy across all our product and service lines, with a heavy focus on our enterprise pharmaceutical audience.
In this role you will be accountable for partnering with the Head of Marketing to lead the establishment, ideation, prioritization, execution, and measurement of the company’s go-to-market, demand generation, and account-based marketing efforts. You will focus specifically on growing the company’s already strong presence in the clinical research and pharma community and will be responsible for leading a marketing team. You’ll have an opportunity to influence the development of our company’s go-to-market commercial strategy, and grow our presence in one of the most exciting and fast-moving global industries.
What You’ll Be Working On
Establishing account-based marketing strategy and objectives in partnership with senior leadership
Effectively cascading functional strategy to the Marketing team and contributing to the development of organizational policies
Translating business line strategy into functional plans and guiding execution
Participating in corporate development of methods, techniques, and evaluation criteria for projects, programs, and people in Marketing
Ensuring the marketing budget and schedules meet corporate requirements and are allocated and managed to financial plan.
Creating and ensuring achievement of strategic yearly marketing plans aligned to marketing goals and company objectives.
What You’ll Bring to OneStudyTeam
Bachelor’s degree
10-15+ years of B2B enterprise marketing experience is required, preferably with a strong emphasis on the life sciences / biopharmaceutical industry
Experience with marketing systems and advanced attribution reporting
A Quantitative and Analytical leader who rigorously tracks goals and KPIs
A creative marketer who has experience laying groundwork for 8 and 9 figure customer relationships
The ability to handle multiple projects simultaneously and drive them to completion effectively in a high-energy company environment
Joy from living in the nuance and connotation of messaging that take communications and collateral from “~90% right” to “99% right”
Forward thinking, growth-minded collaborative partner with strong written and verbal communication skills, accountability, and responsiveness
Ability to lead by doing in addition to leading by delegating
We value diversity and believe the unique contributions each of us brings drives our success. We do not discriminate on the basis of race, sex, religion, color, national origin, gender identity, age, marital status, veteran status, or disability status.
Note: OneStudyTeam is unable to sponsor work visas at this time. If you are a non-U.S. resident applicant, please note that OneStudyTeam works with a Professional Employer Organization.
As a condition of employment, you will abide by all organizational security and privacy policies.
"Never pay any fees to recruiters in exchange for job opportunities. We gather job listings from various databases and strive to provide you with the most reliable and accurate remote job information. However, we encourage you to remain cautious and vigilant during your job search. If you find anything suspicious, kindly report it to us on our contact page."